Search Engine Optimization (SEO)
Search engine optimization simply means getting your site to the top of the search results when someone is looking for the products or services you have to offer.
Here is an example:
If you were to search for "Reedley web design" (without quotes) on Google, this is what you would see:
I highlighted the paid advertisements and the natural, organic results. Though the paid advertisements appear above the organic results, they still only get 35% of the total clicks. So if something gets searched for 100 times each day, only 35 of those people will click on a paid advertisement.
The first page's organic results get the lion's share of the clicks. They get almost all of the remaining 65% of the clicks. People will rarely go to the second page so any results not on the first page are essentially invisible.
With search engine optimization, it is possible to get your site to be listed on the first page so your website gets the lion's share of the clicks. Wouldn't you rather have most of your potential customers find your company when they go online to search than stumble upon your competitors' sites? If your website isn't at the top of the results, one of your competitors' websites will be - and potential customers will find them first.
In the image above, you can see that http://www.smashindustries.org is the number one result when you search for "Reedley web design" (without quotes). That's because we understand search engine optimization. We can do the same thing for your business.
Some markets are more competitive than others, which is why there are no flat rate packages for search engine optimization. It's also important to keep in mind that for new websites, it's normal for your website's rankings to constantly fluctuate. Google is very finicky with new sites because it doesn't trust them yet. With enough time though, your site's rankings will settle down into a solid spot on the first page.
Think about what your potential customers would type into Google if they were searching for your products or services. Try those searches yourself and see if you can find your website. If you can't, then your potential customers definitely can't either.
How Having a First Page Ranking (SEO) Will Help Your Business
The bottom line is whether or not you get more business from your website. What good is being on the first page of Google if it doesn't do anything for your bottom line? The truth is that having your site on the first page of Google will bring you more business. People that are interested in your products and services will click on your website and take action (whether that means calling you or ordering from you). Exactly how many new customers you can expect depends on the market you're in, but the bottom line is that you will see a return on your investment.
Call us today at (559)303-6555 and we'll talk about how we can help your website start bringing you more business.
